Tag: transmedia synergy is still a stupid word

Why I Can’t Take E3 [Or Any Trade Convention] Seriously

It happens every year.  Every year, without fail, at around this time, "real" news [and I use the word in inverted commas, because really - game releases and hints at game releases aren't really "news" at all.  They're - at best - terrible product placement] drops right off the radar.

Why?  Because some PR drone way up on high has decided that nothing can leak out prior to E3.  And that results in what fans generally call "lots of slow news days."  While that's a problem, E3 - and shows like it - have a far bigger issue that I want to tackle.

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