The PlayStation 4's cost has temporarily been cut by £50, matching the Xbox One's current retail price. This is only going to last until next Tuesday, so if you've been waiting for the right deal to come along, jump on this one before it's too late!
Update:Some retailers have the system for £289.99, such as online sites for Tesco, Amazon, and Argos!
Remember, on April 28th the price will go back to £349.99. Perhaps Sony is testing the waters for an official price drop, but that might not come along until the holiday season, if at all.